COVID-19 has changed China eCommerce focus
Where are the Chinese eCommerce giants focusing on post-pandemic?
Surely by now, we are all aware eCommerce giants are the only winners so far in 2020. This doesn’t mean the rest of us do not have a fighting chance. Despite seeing growth rates, the Chinese eCommerce companies are pivoting quietly.
Both JD (JD.com) and Alibaba are moving their focus away from the top-tier cities like Bejing and Shanghai. To less-developed 3rd-tire to 6th-tire cities like Guilin and Jiangmen.
Like Dollar General in the US, one of the top-performing JD sales channels is its Mini Program Jingxi. Jinxi is an e-commerce Mini Program that focuses on low-priced items (between 1 RMB to 10 RMB). Jingxi had 7 million daily orders on June 18th this year. 60% of the orders came from tier 3 to tier 6 cities.
Its rival Taobao Deals was launched in 2018, focusing on heavily discounted products but the App hasn’t got much success until this year, it has grown to 40 million MAUs this June.
